Our mission is to wipe away microplastics in cleaning essentials across 10 million homes.

We've still got a long way to go, but every swap matters.

Every other part of your home has evolved. Except those green and yellow sponges

We set about creating something better. A range of cleaning essentials that are made from natural materials, beautifully designed, and genuinely work, without leaving a trail of microplastics behind.

Our products are the sort of things you'd actually want on your kitchen counter, not hidden in a cupboard.

Meet Laura, The Founder

"I wanted cleaning products that actually worked, looked nice in my home, and toxic-free. They didn't exist, so I made them"

A few years ago, I went looking for a plastic-free alternatives to my kitchen sponge. After going through breast cancer, I was eliminating as many toxins from my home. I could switch to better alternatives across so many products - cleaning sprays, detergent, skincare, food. But when it came to the cleaning essentials like sponges, cloths, brushes and gloves, I was stuck.

I gathered a small team of like-minded people in 2020, and we got to work. We tested, scrubbed and wiped our way through materials and designs until we had something we were genuinely proud of.

The team behind Seep

Well, we're a female-founded, B Corp certified brand based in the UK. Our sponge scourers are Good Housekeeping approved and we’re backed by a lovely community of people who've already made the swap.

They’ve helped us to scrub, wipe and wash with our products until we're sure they can handle whatever messy moments come your way.

Our values

Easy to use (& reuse)

As strong and effective as traditional alternatives

Stress-tested by our customer community

Versatile, long lasting and easy to care for

Easy to dispose of at end of life with clear instructions

Easy on the planet

Made from high-quality, natural materials that are sustainably sourced

Zero plastic

Carbon neutral through amazing forest regeneration schemes that support biodiversity and local livelihoods

Products always designed to minimise waste to landfill/ incineration

Easy on the eye

All of our products are designed to look good and feel great in your hand and in your home.

Easy to order

We continuously check in with our customers to improve our products and make it as simple as possible to order Seep on repeat

Our charity partners